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Prize-winning author Susan J. Do you see women your age portrayed as puttering gardeners and docile grannies?

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Do you feel bombarded by anti-aging products that insist you must "defy" getting older? And have you had enough, and are ready to challenge the intertwining of sexism and ageism in our culture? Know that you are not alone. Susan J. She zones in on how the anti-aging cosmetics industry targets older and younger women alike with their products, and how Big Pharma equate getting older with disease and decline. mobile or address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

To get the free app, mobile phone. Read less. Print length. Publication date. March 10, See all details. Next .

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What other items do customers buy after viewing this item? Christina Lamb. Dionne Searcey. Jon Meacham. The majority say they are feminists. More power to her! In Our Prime is personal, powerful, and persuasive. A must-read. Douglas has managed to combine an unstinting but often hilarious media critique with a social analysis of feminism that is as astute as it is inspirational. In droll, lively, exhaustively documented prose, it exposes the threat that market fundamentalism poses to people across the economic spectrum.

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An informative and sharp call to arms, In Our Prime just may help bring the revolution we all need. Brief content visible, double tap to read full content. Full content visible, double tap to read brief content. Help others learn more about this product by ing a video!

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Customer reviews. How are ratings calculated? Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon.

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It also analyzes reviews to verify trustworthiness. Top reviews Most recent Top reviews. Top reviews from the United States. There was a problem filtering reviews right now. Please try again later. Verified Purchase. Everyone can learn from this funny, inspiring, and relatable book! I'm not a "woman in her prime. I feel enlightened, angry, and inspired.

Definitely sending this to my mom! She diverts from what should have been a focus on this unifying passage of womanhood, to cheap political slaps having nothing to do with this special transitional time.

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The author piles on research and statistics citing women's accomplishments, but when it comes to stating her arguments that older women are subject to ageist and sexist bias, the evidence she proffers is less than anecdotal, e. The belies a fundamental misunderstanding of the business model of commercial media: selling products to consumers who have not yet established brand loyalty, and who don't already own most of the stuff they need, i. She asks why advertisers don't try to reach older Mature women Douglas, "their most loyal consumers," a question that contains its own answer.

It was genuinely shocking to learn the author is a professor of media, given she clearly does not understand in the slightest how either commercial media or marketing work. For portrayals of older women in media, she has only to look beyond ad-supported fare.

Douglas, while calling on woman to come together to fight age- and gender based discrimination, seemingly can't go three s without taking swipes at Republicans and conservative politicians. While I personally agree with her politics, it certainly does not serve her stated purpose of unity to continually attack and grouse at politicians a ificant of her target audience support.

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This is not consensus-building, this is alienating. Other swipes are also unsettling. She attacks Vanity Fair for putting Caitlin Jenner on the cover instead of a "real" woman over 60 transphobia, anyone? This range of cherry-picked research and personal bias would be inexcusable in any book, but its egregious in a book researched and written by an academic.

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It's also evidence of shoddy to the point of inexcusable editing. A real social problems deserves to be better argued and documented than this very poor excuse for a book. Douglas is a new sort of "coming of age" book that offers a context for the wildly contradictory messages women receive as they leave the shelter of youth to brave the storms of "old age" -- whatever euphemisms are used to describe it -- which for some begins at the ripe old age of While most people aspire to continue aging as long as possible, death being unattractive to most, many view those who accomplish the feat as diminished.

That's particularly true for women, whose value long has been associated with appearance, much more so than men, and who historically have been much less likely to acquire power. Experience is good, but wrinkles are hideous. Assertiveness is good if you can manage to be obsequious at the same time. In "In Our Prime," Douglas shines a bright light on a vast array of misconceptions about women who choose not to close any doors on their Mature women Douglas prospects just because they've reached a certain birthday. She sounds a rallying cry for women to support one another in all stages of life, building bridges of understanding between younger and older generations, disintegrating prejudices while seizing both pride and opportunity.

A lot of this is redundant. The audience knows the experience and the history. The what to do chapter at the end was helpful.

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I just wish this book would be read by a wide spectrum of people from different ages and backgrounds. Afterall, we all aspire to get here!

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This book is articulate and thorough, but relentlessly negative. Great if you want to throw yourself a pity party and decide your life is ruined because you're at a societal disadvantage. I'm a woman in the age group this book is about, and yes, it's not always easy, but reading a list of grievances -- no matter how well researched and written -- isn't what I'd consider a constructive use of my time. I got through this book because I played it on Audible. I don't know that I would have gotten through it on the printed. I had hoped for something with a dash of humor or some solid actionable advice.

Not my idea of an enjoyable book.

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