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Matching gifts are donations made by a company that match the charitable contributions of its employees. Employee gift matching programs are the perfect opportunity for your organization to secure more funding from companies with little additional work. Full-time employees, board members, part-time employees, and retirees are all eligible to request matching gifts, although retirees receive a 0.


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Donation request letters are typed or handwritten correspondences used by individuals who are looking to raise money for a project, event, expense, or other cause. They can be sent to family members and friends, members of the community, and even corporations and businesses. Donation request letters usually accompany another type of fundraising method, such as a crowdfunding campaign or a fundraising event.

Donation request letters are a more formal way to ask for donations from individuals and companies.

Eight types of donation request letters

They add some tangible ificance to a fundraising effort. Donation request letters can help you connect even more with your potential donors or sponsors and bring legitimacy to your fundraising campaign. With a direct mail provider like GivingMailyou can choose from the most successful mailing options, your text, graphics, and supporter lists, and send your letters within minutes. A dedicated direct mail partner helps simplify the process, from pricing to sending out your materials, so you can focus more on helping your cause.

Feel free to modify them however you'd like for your fundraising appeals! Most individuals who need to raise money for a project, life event, or expense find themselves turning to crowdfunding as a way to raise the funds. Many of these people end up raising above and beyond what they needed, thanks to the generosity of their friends and family members. You can send donation request letters to your family members and friends, members of your community, and even companies. They explain the fundraising need and address any questions that the recipient of the letter might have, such as how the money will be used and how to make a donation.

You should send out your general donation request letters shortly after you set up your crowdfunding campaign. The two work in conjunction with one another, giving donors two ways to donate to your cause. You can also use general donation request letters to ask for donations for life events, various expenses, nonprofit causes, educational costs, and more!

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Thank you in advance for your contribution. You have no idea how much it means to me to have your support. Personalize each letter and handwrite them when you can. This personal touch can go a long way with donors. the Letter ing the letter may seem like a small detail, but if you type up your general donation request, it can be easy to just type your name at the end and drop the letter in the mail.

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ing the letter helps to further personalize your donation request. Raise Awareness About Matching Gifts Donation request letters are a great place to include educational content about matching gift eligibility. Make sure to mention that your nonprofit can receive even more assistance if your donors look up their eligibility and complete their matches!

Corporate donation request letters are used to ask for contributions from business and corporations.

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They can be sent to local businesses, the philanthropic arm of larger companies, or corporate foundations. The deadline for sending in donation request letters to companies will differ from business to business. Send out your letters with enough time to for some additional conversations.

If you would like, you can send a donation to [address] or contact me to set up another donation method. Address the Right Person You might need to do a little research, but you will be much more successful if you write to the right person within a company. Make it About the Company Companies are in business to do business, and while they often have philanthropic departments, they will always be faced with a bottom line. Instead of just asking for money, make it clear that by donating to your campaign, the company will also benefit in some way.

Within your letter, offer to set up a meeting or a phone call with the recipient to discuss the particulars of the donation, your campaign, and what you plan on doing with the funds.

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Ask around to see if you can get an idea of how much the company typically donates to campaigns like yours and focus your amount around that figure. Sponsorship letters are used whenever an individual participates in a fundraising event, such as a walkathon, marathon, or cycling event. They are written to ask friends and family members to donate a lump sum or to give a certain amount for every mile that the individual walks, runs, or cycles.

Since a fundraising event has a definitive end-date by which individuals must raise a certain amount, you should send out your sponsorship request letters as soon as you can. You want to give your recipients enough time to think about your request and make their contributions. Give them a call, shoot them a text message, or write another letter to follow up before the event. Here are the ways you can make a donation:. Invite Readers to the Event Your recipients might be equally as interested in participating in the fundraising event as you are.

Make sure that you include the URL to this storefront in your letter, so your recipients can support your cause even more! Invitations to fundraising events are pretty self-explanatory. To ensure that your recipients have enough time to consider and respond to your invitation asking them to come to your fundraising event, you should send your letters no later than three weeks before the planned day. This gives you time to plan and time for them to respond. It will be held on [date] at [location].

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All of the money that I raise during the event will go toward [describe exactly what the contribution will be used for]. Make sure that your invitation highlights this cause over the event. Include an RSVP date that recipients have to respond with their answer by. Include any Specific Requests or Instructions Hosting a themed fundraising event? Do you want people to dress up in silly costumes to support your cause? Let them know in the invitation! If they need to bring something with them to the event, let them know that as well.

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If you feel like you need some help, you can use your invitation letter to ask your recipients for their assistance in planning and preparing for your event. Now, more than ever, the majority of fundraising occurs online. Your letters or s should always contain the URL of your online donationas well as information on how supporters can contribute. Use online fundraising letters when you start a digital campaign.

Sending out letters is a crucial step to spreading awareness about your cause.

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Therefore, you should send multiple letters at different stages. My organization launched our [name of online fundraiser] today. Just a small donation of [amount] will help me accomplish [explain exactly how that contribution will make a difference]. You can make contributions on our crowdfunding [link to ]. You can simply explain how your cause will affect the community your recipient lives in.

Give an End Date A sense of urgency is a great motivator. Link to Your Online Fundraising After presenting your cause, you should direct readers to where they can learn more information or donate. Nonprofits can create in-kind donation request letters when they need items or services rather than monetary contributions. Usually, in-kind donation requests are written to local businesses and corporations, but nonprofits can use them to ask for donations from individual supporters as well. You can use in-kind donation request letters when you need items or services for an event or in other instances when receiving items will be more beneficial than monetary donations.

Would you consider donating [items or services that you need] to help up achieve our mission? Please contact me at [phone and address] if you have any questions. We greatly appreciate your donation, and it will be used to [insert how the donations will be used]. If you wish to contribute, please fill out the attached form. Provide Context for Your Request After introducing yourself, give your recipients some background information on your cause so that they understand why these items or services are valuable to your mission.

Be Specific About What You Need Since the items and services that you request will vary from one company to the next, each letter should be customized to fit the recipient. You should be very specific about what and how much you need and why you need it. Include I am looking for a donation Contact Information Just in case your recipients want to discuss the details of the donation in more depth, include your contact information or the person responsible for receiving in-kind donation requests.

Donation requests: 45+ companies that donate to nonprofits & charities

The school donation request letter is specifically for K schools, universities, and education-related organizations that need to raise funds. The recipients of this letter can be individual supporters as well as local businesses. Of course, none of this would be possible without the generous support from our community. With past donations we have been able to [describe a project you were able to complete or a program that was realized because of past contributions]. Connect With Recipients Share a story or describe a challenge you hope to solve with this fundraiser.

By opening your letter with a compelling story, your donors will feel connected to your cause and understand the impact that their contributions will have. Provide Multiple Ways to Contribute Make it as convenient as possible for potential donors by giving them options on how they can contribute.

Let them know about your online donationvolunteer opportunities, and upcoming events. Thank Recipients in Advance You should always thank your readers, regardless of whether they make a donation or not.

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What kind of companies are best to ask?


Picture this: you walk into a five-star hotel and step off the plush carpet and lay down on an overstuffed comforter when you see a handwritten note thanking you by name for choosing this hotel.


One of the most critical factors in fundraising is the wording you use to ask for donations.